The integration of Google Gemini is seen as a strategic move to give YouTube an edge over other social media video platforms and encourage creators to use Google's AI tools. The company will consider feedback from creators before deciding whether to roll out the feature more broadly. The new tool is similar to an AI-powered content inspiration tool that YouTube launched for testing in May, which generates video topic ideas and talking points based on audience interests.
Key takeaways:
- YouTube is testing a new feature called Brainstorm with Gemini, an integration with Google Gemini, to help creators brainstorm video ideas, titles, and thumbnails.
- The feature is currently available to a select group of creators as part of a small, limited experiment, with YouTube considering feedback before deciding on a broader rollout.
- Brainstorm with Gemini is similar to an AI-powered content inspiration tool that YouTube launched for testing in May, providing creators with video topic ideas and talking points.
- The new tool could give YouTube an advantage over other social media video platforms by offering a unique feature not available on these competing platforms.