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Expert says AI's presence in sports betting is double-edged sword

Apr 01, 2025 - financialpost.com
The article discusses the dual impact of artificial intelligence (AI) in the sports betting industry. AI provides bettors with extensive data and analytics, enabling more informed decisions, while operators use AI for better odds calculations and insights. However, David Borish, an AI strategist, warns that AI's integration into sports betting poses challenges, such as information overload leading to excessive betting, potential homogenization of decision-making, and data privacy concerns. AI can also inadvertently encourage addictive behaviors by targeting user preferences.

The Responsible Gaming Council emphasizes the need for educating bettors about the risks and limitations of relying on AI. While some industry players are hesitant to discuss AI publicly, the Ontario Lottery and Gaming Corp. acknowledges using AI to maintain market integrity and support responsible gambling. Borish highlights the risks of AI manipulation and fraud, stressing the importance of operators staying ahead of technological advancements. Despite AI's potential benefits, industry insiders caution against assuming it provides an unbeatable advantage, as sportsbooks also leverage AI to enhance their operations.

Key takeaways:

  • Artificial intelligence is increasingly integrated into sports betting, offering bettors more data for informed decisions and operators better odds calculations.
  • AI in sports betting poses challenges such as potential over-reliance, data privacy concerns, and the risk of homogenization in decision-making.
  • Responsible Gaming Council emphasizes the importance of educating bettors about the risks and limitations of using AI in gambling.
  • Industry insiders warn that AI does not provide an insurmountable edge, as sportsbooks have access to similar data and resources.
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