The article also emphasizes the need for developers to create advanced fitness programs that cater to the holistic health needs of users, including mental wellbeing, social wellness, and nutrition. It suggests that developers who capitalize on these trends and emerging technologies will be the most successful in the competitive wellness app market. The author concludes by stating that despite the competition, there is still plenty of room for developers to make their mark in the wellness app space.
Key takeaways:
- The fitness app market has seen significant growth due to the pandemic, with the number of users more than doubling since 2019 to 749.9 million.
- Women's wellness apps represent a $3.2bn opportunity, with women now more likely to download health and fitness-related apps than men.
- Wearable devices that record and analyze health data are becoming increasingly popular, with the market already worth $61.3bn and set to continue growing.
- Advancements in artificial intelligence are allowing for more authentic and reliable virtual trainers, providing an opportunity for developers to stand out in a saturated market.