The Facebook Dating team believes it can help users who are struggling with dating app fatigue. The product sits within Facebook's core app and could help drive people to engage with its other money-making features. Despite the free features, Facebook is not directly monetizing love, according to Shabnum Gulati, a product manager overseeing Facebook Dating's user-facing features. The team is also cautious about introducing AI bots or assistants in the dating DMs.
Key takeaways:
- Facebook Dating, Meta's dating product, has seen a 20% growth in its user base year over year within the US and Canada, and a 24% increase in daily conversations among young adults.
- The service is free, with no limits, paywalls, or recurring subscriptions, offering features like unlimited likes, the ability to revisit anyone you swiped left on, and sorting through the feed of matches by interests.
- Facebook Dating has introduced features like the "Matchmaker" tool, where friends can swipe on your behalf, and AI tools for automating bio writing.
- The dating service is integrated with Instagram, allowing users to link their Instagram accounts to their dating profile, and users can send 'secret crushes' to friends of friends on Facebook and Instagram.