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Facebook’s AI Spam Isn’t the ‘Dead Internet’: It’s the Zombie Internet

May 02, 2024 - 404media.co
The article discusses the issue of AI spam on Facebook, referring to it as the "zombie internet" where bots, humans, and dormant accounts interact, creating a chaotic environment with little social connection. The author argues that Facebook's AI spam is not a representation of the "Dead Internet Theory," but rather a more concerning phenomenon where a mix of bots and humans interact in a disorganized manner. The author shares their experience of tracking the evolution of Facebook's AI spam, from slightly uncanny modifications of real images to bizarre and obviously fake content.

The author also discusses how Facebook's recommendation algorithm is pushing AI-generated content into users' feeds, with Mark Zuckerberg stating that about 30% of posts on Facebook are delivered by their AI recommendation system. The author suggests that while some of the engagement with AI spam is from bots, there are also real people interacting with and being fooled by this content. The article concludes by questioning why real people are interacting with bizarre AI images and how this is impacting their perception of reality.

Key takeaways:

  • The author argues that Facebook is a "zombie internet" where bots, humans, and accounts that were once human interact, creating a disastrous website with little social connection.
  • AI spam on Facebook is seen as an example of the "Dead Internet Theory," which suggests that large parts of the internet are made up of bots talking to bots, filtered through recommendation and engagement algorithms.
  • Facebook's recommendation algorithm is injecting AI into people's feeds, with about 30% of the posts on Facebook feed delivered by their AI recommendation system.
  • Real people are interacting with and being fooled by "realistic" AI content, while "bizarre" AI content is being boosted by bots, but also by real people.
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