Founded in 2019, n8n gained early traction by offering low-code and no-code automation solutions and promoting the concept of "fair code," which compensates open-source creators when their work is commercialized. The integration of AI, particularly generative AI, has been a key factor in n8n's recent success, allowing users to create workflows using natural language prompts. Despite initial slow adoption, the AI-powered version of n8n eventually gained popularity, with 75% of customers now utilizing its AI tools. The company's ease of use and practical applications of AI have attracted both users and investors, as noted by David Blyghton of Highland Europe.
Key takeaways:
- n8n, a Berlin-based startup, has raised €55 million ($60 million) in Series B funding, valuing the company at approximately €250 million ($270 million).
- The company pivoted its workflow automation platform to be more AI-friendly in 2022, resulting in a significant increase in revenue and user adoption.
- n8n's platform leverages AI, particularly generative AI, to simplify automation processes by allowing users to create workflows using natural language prompts.
- Approximately 75% of n8n's customers are now using the AI tools integrated into their platform, highlighting the growing demand for AI-driven automation solutions.