The acquisition will provide immediate improvements to FairPlay's existing offerings and shape much of its future tech-led activity. The group’s oddschecker brand has been showcasing Q4’s prediction models to registered users for the past year across various US sports. The predictions provide unique insights across various betting markets, leveling the sports playing field and fostering deeper fan engagement. FairPlay’s media and publication partners, including Reach plc, Gazzetta, DAZN, and Forbes, will benefit from more engaging content that goes beyond the conventional “tipster” and “Capper” model.
Key takeaways:
- FairPlay Sports Media has acquired Quarter4 (Q4), a Toronto-based deep-learning neural network specialising in predicting sporting outcomes.
- This is the first acquisition by FairPlay Sports Media, a Bruin Capital business, and aligns with their mission to transform BetTech for the advantage of worldwide consumers, publishers and betting operators.
- The acquisition will allow FairPlay brands, including oddschecker and WhoScored.com, to leverage Q4’s prediction service in combination with their own price movement data across millions of global sporting events.
- Quarter4’s brand new March Madness 2024 product, an AI-powered white-label predictor tool, will be one of the first significant benefits to partners.