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Farming tech is on display CES: How John Deere and others are embracing sustainability

Jan 10, 2025 - fastcompany.com
Russell Maichel, a first-generation farmer, has embraced technological advancements in agriculture, such as fully autonomous tractors, to enhance sustainability and efficiency on his northern California orchard. At CES 2025, John Deere showcased these autonomous machines, highlighting a broader trend of integrating climate-smart technologies in farming. The event emphasized sustainability, with companies like Volvo and OshKosh Corporation presenting their green innovations. Jacqueline Heard, CEO of Enko Chem, stressed the importance of precision agriculture, which optimizes land use and reduces chemical dependency, benefiting both the environment and farmers.

The CES show also featured AI technologies from companies like Kubota, which can detect crop diseases and target pest control more precisely. Todd Stucke of Kubota emphasized AI's role in adapting to climate change and labor shortages in farming. Heard suggested that AI could eventually help farmers adapt to climate change by identifying optimal crops for different soil types. Maichel expressed optimism about AI's potential to help manage farming's unpredictability, acknowledging the need for adaptation in response to climate variability.

Key takeaways:

  • Russell Maichel, a first-generation farmer, is using a fully autonomous tractor to manage his orchard, highlighting advancements in agricultural technology.
  • Sustainability and climate-smart technologies are key themes at CES 2025, with companies showcasing innovations to address climate change and labor shortages in agriculture.
  • Precision agriculture, enabled by AI, allows farmers to optimize land use, reduce chemical usage, and adapt to changing climate conditions.
  • AI advancements in farming technology are helping farmers like Maichel adapt to the unpredictability of climate change and improve crop management.
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