In response to the criticism, Selkie acknowledged that AI art is polarizing but defended its decision as an experiment by its founder, Kimberley Gordon, to explore new mediums. The brand also stated that it would use customer feedback from this collection to decide on the use of AI in the future. Despite the controversy, Selkie continues to post regularly on Instagram.
Key takeaways:
- Selkie, a popular fashion brand, faced backlash after using AI to create new clothing designs for its pet-themed Valentine's Day line.
- Many fans expressed disappointment, arguing that the use of AI contradicts Selkie's message of inclusivity, artistic self-expression, and ethical manufacturing.
- Selkie responded to the criticism, stating that the brand's founder, Kimberley Gordon, wanted to experiment with AI as a new medium and stay ahead of the curve in the fashion industry.
- The use of AI in fashion has previously sparked controversy, with brands like Levi's also facing criticism for using AI-generated models in their campaigns.