AI can also enhance the customer experience by offering personalized shopping experiences based on individual body data and purchase history. This could lead to a reduction in the number of returned items, contributing to sustainability efforts. The author argues that the biggest winner from AI's integration into the apparel industry will be the planet, as it could significantly reduce waste.
Key takeaways:
- AI can significantly impact the apparel industry, particularly in supply chain optimization, design, and customer experience. It can process billions of data points, learn from mistakes, and create actionable decision models.
- AI can provide designers with accurate body measurements of their shoppers, allowing them to create clothes that fit better and reduce the number of returns. This can also contribute to sustainability efforts by reducing the amount of clothing that ends up in landfills.
- AI can enhance the customer experience by offering personalization based on a shopper's body data, purchase and return history. This can lead to a more interactive and tailored shopping experience.
- The biggest winner from AI’s infusion into the apparel industry could be the planet, as the technology can help reduce waste and promote sustainability.