The proposal is the first step in developing a new regulation, and if adopted, the FCC would seek public comment on the necessity of the regulation, how AI-generated content should be defined, and other related issues. The FCC document highlights the need to protect the public from false, misleading, or deceptive programming and to promote an informed public. The earliest implementation of this proposal is yet to be determined.
Key takeaways:
- The FCC has proposed a requirement for AI-generated content to be disclosed in political ads, but not banned.
- Chairwoman Jessica Rosenworcel has called for an investigation and public comment on the proposed rule, stating that consumers have a right to know when AI tools are used in political ads.
- The proposed framework would require both candidate and issue ads to include an on-air and filed disclosure that AI-generated content was used, applicable to cable operators, satellite TV and radio providers, but not streamers or platforms like YouTube.
- The proposal is a fact-finding type, the first step in developing a new regulation, and if adopted, the FCC would solicit comment on whether the regulation is necessary, how the content should be defined, and other related issues.