However, the author felt deceived when it was revealed that the "advanced technology" was actually a team of around 1,000 employees monitoring live video from the stores. The revelation that the Amazon Go store was not as technologically advanced as it claimed to be led the author to approach new tech innovations with a degree of skepticism, as they often hide an "ugly truth."
Key takeaways:
- The author visited an Amazon Go store in Seattle in 2019, where customers could pick up items and leave without going through a traditional checkout process.
- The technology was marketed as being advanced, with weight sensors on every shelf and tracking of in-store movements, making the shopping experience fast and convenient.
- However, it was later revealed that the "magical AI" was actually powered by around 1,000 employees watching live video from inside the stores and tracking what customers picked up.
- The author felt duped by this revelation and will approach new technological innovations with a touch of skepticism in the future.