The backlash against AI in the film industry has been highlighted by recent events such as the strikes by Hollywood writers and actors, and the cancellation of the expansion of Tyler Perry's film studios following the announcement of OpenAI's new generative video tool, Sora. Despite the concerns, some industry insiders argue that the use of AI in areas like post-production could be beneficial, and criticism of its use is "irrational".
Key takeaways:
- Audience members at South by Southwest booed during a video featuring industry leaders speaking positively about AI.
- The video played before several film premieres at the festival and featured speakers from previous events, including Peter Deng from OpenAI and Sandy Carter from Unstoppable Domains.
- AI is a major concern in the film industry, with professionals fearing it could threaten jobs and disrupt traditional processes. This concern was highlighted by the recent strikes by Hollywood writers and actors.
- Despite the backlash, some believe that the use of AI in film production is inevitable and critics are being "irrational". Several startups are already working to integrate AI with film production, particularly in post-production areas.