Despite the potential benefits, the article also highlights that blockchain is not technically necessary for verifying content origin. Polosukhin points out that while cryptographic signatures can be used for verification, they can still be hacked. He suggests that blockchain provides a more robust solution. The article concludes by noting that while progress has been slow, there has been a recent increase in initiatives exploring the use of blockchain for content verification, including Microsoft's new watermark and the Coalition for Content Provenance Authenticity.
Key takeaways:
- Blockchain technology is being considered as a promising tool to combat AI-generated fakes, with its ability to trace the provenance of online content and help users distinguish between genuine and fake content.
- Existing projects like VeChain and OriginTrail use blockchain to prove the provenance of goods, but content-based provenance is yet to gain momentum. Fact Protocol is a recent initiative that uses AI and Web3 technology to validate news.
- Technically, blockchain or crypto is not necessary to prove the origin of a piece of content, but using them can make the process more robust. However, the use of blockchain in this context is still in its early stages and has not seen significant progress.
- Microsoft, The New York Times, Adobe, the BBC, Truepic, Washington Post and Arm are all members of C2PA, a coalition that has developed a watermark to combat AI fakes. The watermark is attached to the metadata and shows who created the content and whether AI was involved.