Field also addressed the company's structure and decision-making process, emphasizing a mix of top-down and bottom-up approaches. He mentioned the company's recent launch of Multi-edit, a feature that allows users to apply the same edit to multiple items on a screen, as an example of a bottom-up initiative. On the other hand, the development of Dev Mode, aimed at improving the experience for Figma's developer users, was a top-down initiative. Field stated that the company is not currently looking to acquire companies that would put it in direct competition with Adobe.
Key takeaways:
- Figma CEO Dylan Field discussed the company's growth, its failed merger with Adobe, and its future plans in a live interview at South by Southwest in Austin, Texas.
- Figma, a web-based design tool used by designers at many companies, was nearly bought by Adobe in 2022 for $20 billion, but the deal fell through due to regulatory concerns.
- Field revealed that Figma is focusing on the entire process of software building, from brainstorming to coding, and recently launched Dev Mode to help developers translate designs into code.
- Despite the failed Adobe deal, Field remains optimistic about Figma's future and its potential to compete in the software market, particularly in the areas of AI and web development.