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Figure AI CEO skips live demo, sidesteps BMW deal questions onstage at tech conference | TechCrunch

Jun 06, 2025 - techcrunch.com
Brett Adcock, CEO of Figure AI, appeared at the Bloomberg Tech conference amid scrutiny over the company's relationship with BMW and its progress in humanoid robotics. While Adcock emphasized the technical benefits of deploying robots on factory floors, he did not clarify the specifics of the BMW contract. Figure AI has also signed a contract with a second, unnamed customer, reportedly UPS. Despite releasing videos of its robots, Figure AI has not conducted live demonstrations, unlike competitors Agility Robotics and Boston Dynamics. Adcock defended this approach, citing the inefficiency of attending events and preferring to showcase robots through videos.

Figure AI is aiming to manufacture and deploy approximately 100,000 units within four years and is currently seeking to raise $1.5 billion at a $39.5 billion valuation, a significant increase from its previous valuation. The company has been actively issuing cease-and-desist letters to prevent unauthorized marketing of its shares. This comes as Figure AI claims its robots possess advanced motor skills, although skepticism remains due to the lack of live demonstrations.

Key takeaways:

  • Brett Adcock, CEO of Figure AI, addressed skepticism about the company's relationship with BMW at the Bloomberg Tech conference but did not provide specific details about the contract.
  • Figure AI has signed a contract with a second, unnamed customer for initial deployment, reportedly UPS, and plans to manufacture and deploy 100,000 units within four years.
  • The company has faced scrutiny for not showcasing its robots live, unlike competitors Agility Robotics and Boston Dynamics, and prefers to demonstrate its robots through videos.
  • Figure AI is attempting to raise a $1.5 billion round at a $39.5 billion valuation, a significant increase from its previous valuation, amid issuing cease-and-desist letters to secondary market brokers.
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