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Filmmakers say AI will change the art — perhaps beyond recognition | TechCrunch

Aug 15, 2024 - news.bensbites.com
The latest generative AI models are not expected to revolutionize the film and TV industry in the short term, according to a panel of filmmaking and VFX experts at SIGGRAPH. The panel, which included Nikola Todorovic (Wonder Dynamics), Freddy Chavez Olmos (Boxel Studio), and Michael Black (Meshcapade, Max Planck Institute), discussed the potential of these models to change media creation, but noted the impractical nature of today's video generators and the limitations of language in describing visual creation. They agreed that while these tools may not be immediately useful, the rapid pace of innovation suggests that significant change could occur in the future.

The panel also discussed the potential democratization of filmmaking through AI, with Chavez Olmos noting that AI expertise is more widely distributed than traditional filmmaking resources. However, Black warned that this could lead to a glut of low-quality films. He also predicted the emergence of a new genre of entertainment blending video games, film, and real life. Chavez Olmos predicted a gradual acceptance of AI-generated imagery and actors, similar to the reaction to early CGI films. Both emphasized the importance of storytelling and character connection, regardless of whether the characters are AI or human.

Key takeaways:

  • Experts in filmmaking and VFX believe that while generative AI models may not significantly change media creation in the short term, they could bring about radical changes in the long term.
  • Current video generators are seen as impractical, with a common misperception that AI is a one-click solution for final VFX shots. The user experience of these tools is still being discovered and developed.
  • AI could democratize filmmaking by providing opportunities to those who don't have access to traditional filmmaking resources. However, there are concerns that this sudden access could lead to a surge in low-quality films.
  • There is a belief that AI could lead to a new genre of entertainment that blends video games, film, and real life. However, the importance of storytelling and character connection, regardless of whether characters are AI or human, is emphasized.
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