Professor Follows is known for her insights into digital futures and identity, regularly contributing to Forbes and speaking at AI conferences. Her consultancy work includes collaborations with major global brands such as Coca-Cola, Google, and Virgin. In her approach as a futurist, she focuses on identifying signals of change across technology, art, and science, describing herself as an "anxious optimist" about the future. For more information on FinovateEurope, including details on demoing companies and the event agenda, interested parties are encouraged to visit the event's homepage.
Key takeaways:
- FinovateEurope 2025 will be held in London on February 25 and 26, featuring live demos from over 30 companies, panel discussions, and keynote presentations.
- The headliner keynote address will be delivered by Professor Tracey Follows, focusing on the impact of artificial intelligence on financial services.
- Professor Tracey Follows is a renowned futurist and CEO of Futuremade, with a background in strategic foresight and digital futures.
- Follows is recognized for her expertise in AI and innovation, working with major global brands and regularly contributing to Forbes.