The move is part of Google's increased focus on AI, with tech giants like Google, Microsoft, and Meta refocusing some of their core products around generative AI. The news comes as Apple is rumored to be developing an AI-based health coach for the Apple Watch. Fitbit Labs is part of a broader vision to create a personalized health agent that understands user context through collected data, signaling an era of personalized fitness and health coaching powered by AI.
Key takeaways:
- Fitbit Labs is a new program that will use AI to provide deeper insights into health and fitness data. It will start rolling out to US Fitbit users in early 2024, with Pixel phone owners given priority access.
- The program will use generative AI to connect different data points and provide personalized insights, such as why certain workouts may feel harder than others.
- Fitbit Labs is part of Google's broader strategy of integrating artificial intelligence into its products, following the rise of generative AI in tech giants like Google, Microsoft, and Meta.
- The ultimate vision for Fitbit Labs is to create a personalized "health agent" that understands a lot of context about the user through the data collected, leading to personalized fitness, wellness, and health coaching powered by generative AI.