The production studio, which is in the early stages of development, aims to rival UK's Pinewood Studio and make the moviemaking process cheaper. The distribution platform, also in the early stages of development, aims to provide more informed decision-making capabilities, allowing theaters to use specific data to show distributors why a particular movie should be played in their house and vice versa. The Fithian Group believes these endeavors will rejuvenate the movie business, which has suffered from lackluster box office, fewer titles being released, and not enough variety in the kinds of movies being made since the pandemic.
Key takeaways:
- John Fithian, former head of The National Association of Theatre Owners (NATO), has formed The Fithian Group with fellow former NATO executives Jackie Brenneman and Patrick Corcoran, aiming to improve the production, distribution, and exhibition of movies.
- The Fithian Group is overseeing the construction of a state-of-the-art production studio in Europe, aiming to rival UK's Pinewood Studio and make the moviemaking process cheaper.
- The group is also developing an AI-assisted, data-infused direct distribution platform to help filmmakers, independent distributors, and theaters get more movies screened in theaters at reduced costs.
- The platform will provide data to both theaters and distributors to make more informed decisions about what movies to screen and where, aiming to democratize the system and satisfy more audiences.