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Fitness Industry Looks to AI to Bring in Consumers, Profits

Jan 22, 2024 - pymnts.com
Artificial intelligence (AI) is increasingly being integrated into the fitness industry, with applications ranging from personalized workout routines to virtual training sessions. AI is even being used in the sport of pickleball, with PB Vision AI using machine learning and computer vision to analyze player performance. AI-driven fitness is a growing market, with the fitness app market predicted to reach $120.37 billion by 2030. Companies such as Aaptiv, Fitness AI, Fitbod, and Freeletics are competing in the AI fitness app space, with AI being used to provide real-time feedback, monitor form, track performance metrics, and optimize workouts.

Startups like Miri are also entering the space, offering generative AI wellness platforms that provide personalized health education and guidance. AI is also impacting the personal training and gym industry, with Lumin Fitness in Texas using sensors to monitor user movement and provide feedback. The future of AI in fitness is expected to incorporate augmented reality to create dynamic, interactive workout environments, according to Aman Mishra, CEO of app development company TechGropse.

Key takeaways:

  • Artificial Intelligence (AI) is increasingly being integrated into the fitness industry, with applications ranging from personalized workout routines to predictive analytics of player performance in games like pickleball.
  • The fitness app market, driven by AI, is predicted to reach $120.37 billion by 2030, growing at an annual rate of 24.3%.
  • Startups like Miri are developing AI wellness platforms that provide personalized health education and guidance, including meal plans and macronutrient suggestions.
  • AI is also impacting the gym industry, with companies like Lumin Fitness using sensors and software to monitor user's movements and provide real-time feedback and recommendations.
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