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Fiverr wants gig workers to offload some of their work to AI | TechCrunch

Feb 18, 2025 - techcrunch.com
Fiverr is launching new initiatives to attract gig workers by equipping them with generative AI tools, including a "Personal AI Creation Model" that allows freelancers to train AI on their work and charge customers for access. This program aims to help freelancers in fields like voiceover and graphic design scale their work while retaining ownership of AI-generated content. The model costs $25 per month, and Fiverr assures that freelancers' data won't be used to train in-house models. Additionally, Fiverr is introducing a "Personal AI Assistant" to help freelancers manage client interactions, priced at $29 per month or included with the Seller Plus Premium plan.

Fiverr also announced a program to award shares in the company to top-performing contractors, though details on the selection process and share distribution remain undisclosed. These efforts come as the gig market faces challenges from the rise of generative AI, which has increased competition and reduced job opportunities for freelancers. Fiverr's initiatives aim to make freelancers indispensable by integrating AI tools into their workflow, offering them new ways to monetize their skills and maintain a competitive edge.

Key takeaways:

  • Fiverr is launching a program allowing freelancers to train AI on their work to automate future jobs, aiming to make gig workers irreplaceable.
  • The "Personal AI Creation Model" will let freelancers configure AI models trained on their previous work and charge for access, costing $25 per month.
  • Fiverr assures freelancers that their data won't be used to train in-house models and that they retain ownership of AI-generated work.
  • Fiverr is also offering a "Personal AI Assistant" to help freelancers with customer service tasks and plans to give top-performing contractors shares in the company.
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