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Fiverr's CEO tells BI he'll only hire candidates who use AI. Here's why.

May 16, 2025 - businessinsider.com
Micha Kaufman, CEO of Fiverr, emphasizes the critical importance of AI skills in the current job market, stating that those not utilizing AI will be left behind. At Fiverr, AI proficiency is non-negotiable, and Kaufman would not hire anyone who hasn't already used AI. He believes that the real competition lies with people who embrace AI, as they will displace those who do not. Kaufman issued a memo to Fiverr employees warning that AI could threaten jobs at every level, urging them to adapt to the changing landscape or risk becoming obsolete.

Kaufman highlights that freelancers are often ahead in adopting AI tools due to their continuous upskilling. He notes that new roles like vibe coders and agent trainers are emerging as top earners on platforms like Fiverr. Kaufman advises individuals to master AI tools, experiment widely, and not wait for formal training to stay relevant. He stresses the importance of human judgment and nuance, even as AI transforms work, and encourages focusing on complex tasks that technology cannot yet handle.

Key takeaways:

  • AI skills are non-negotiable at Fiverr, and those not using AI risk being left behind in the job market.
  • Freelancers are often ahead in adopting AI tools, which is reflected in the growing demand for AI-related services on platforms like Fiverr.
  • Employees who can replace their current tasks with technology will have more time to focus on complex, nuanced human tasks that AI cannot handle.
  • There's a growing premium on human judgment and adaptability, and mastering AI tools is essential for future-proofing one's career.
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