Flavrs Adds Takeout Shopping and AI-Powered Features to Food App
Nov 02, 2023 - pymnts.com
Flavrs, a food app that pairs cooking videos with recipe data and shopping integration, has introduced new features including video-to-takeout shopping and AI-powered personalized recommendations. The app, founded by Alejandro Oropeza and François Chu, integrates with grocery delivery service Instacart, allowing users to purchase ingredients for a recipe directly from the app. It is now expanding into the takeout space, redirecting users to delivery providers like Uber Eats for dishes they see in videos. The AI feature, integrated with OpenAI, analyzes video content and recipes to generate recommendations based on users' preferences and dietary restrictions.
In related news, North Carolina-based supermarket chain The Fresh Market is expanding its partnership with video commerce solution provider Firework to create a retail media network. This network will feature live, shoppable video content, such as recipes and tutorials on the grocer’s digital channels. The move comes after the successful integration of Firework's video commerce content in 2022.
Key takeaways:
Flavrs has added new features to its app, including video-to-takeout shopping and AI-powered personalized recommendations.
The app integrates with grocery delivery service Instacart, allowing users to purchase ingredients for a recipe they saw in a video without leaving the app.
Flavrs is now expanding into the takeout space, redirecting users to delivery providers like Uber Eats for their takeout orders.
The app uses artificial intelligence to analyze video content and plain-text recipes, generating recommendations based on users’ preferences and dietary restrictions.
