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For Apple-Google Frenemies, AI Partnership Makes Sense for iPhone and Gemini

Mar 18, 2024 - bloomberg.com
Investors are concerned about Apple Inc.'s lack of a compelling narrative on artificial intelligence (AI), contributing to the recent downturn in the company's stock. They believe CEO Tim Cook lacks a clear plan for AI. On the other hand, Google does have an AI strategy, but it's been marred by controversy.

Google's AI model, Gemini, developed by OpenAI, has been criticized for its inappropriate depictions, such as portraying George Washington as a black man and the Pope as an Asian woman. These incidents have led to embarrassment for the company, turning its AI story into a tragicomedy.

Key takeaways:

  • Apple Inc.'s stock has been underperforming due to a perceived lack of a compelling story on artificial intelligence.
  • Investors feel that CEO Tim Cook doesn't have a clear plan for AI.
  • Google does have an AI story, but it has been marred by embarrassing missteps.
  • Google's AI model, Gemini, has been criticized for inappropriate depictions such as George Washington as a black man and the Pope as an Asian woman.
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