Owyang believes that the vision of a personal AI, as proposed by Bill Gates, is coming. This AI would disrupt SEO and e-commerce, requiring new strategies from marketers. He also highlights the importance of AI Engine Optimization, which involves feeding real-time information to foundational models and training branded AI to interact with consumers. Owyang insists that many companies are already exploring the possibilities of building their own large language models to interact with customers and their AI agents.
Key takeaways:
- The future of SEO and e-commerce will be disrupted by the advent of personal AI, requiring marketers to optimize AI rather than traditional search engines, according to industry analyst Jeremiah Owyang.
- Marketers and creators need to consider how to be discovered within the AI itself, potentially through 'sponsored sentences' or ads next to generated content.
- AI Engine Optimization, which caters to the wants and needs of AI agents, is becoming increasingly important for marketers, publishers, and creators who depend on SEO.
- Many companies are exploring the possibilities of building their own large language models that could interact with customers and their AI agents in the future.