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Former Cerebral CEO raised funding for a new mental health startup

Mar 04, 2025 - businessinsider.com
Dr. David Mou, former CEO of the troubled mental health startup Cerebral, has launched a new venture called AdvocateMH, which aims to connect patients with appropriate mental health resources. The startup, established as a public benefit corporation, has secured seed funding from Morningside and plans to use licensed clinical social workers and AI tools to enhance patient care. AdvocateMH intends to avoid the common practice of taking a cut from referral volumes, instead focusing on directing patients to high-quality clinics.

Mou's departure from Cerebral followed a tumultuous period for the company, which faced legal challenges and financial difficulties due to its prescribing practices. Mou, who returned to his role as Cerebral's chief medical officer, emphasized the importance of clinician leadership in AdvocateMH's strategy. The new venture seeks to learn from Cerebral's challenges by prioritizing quality care and ethical practices in its operations.

Key takeaways:

  • Former Cerebral CEO Dr. David Mou is launching a new mental health startup called AdvocateMH, which has raised seed funding from Morningside.
  • AdvocateMH aims to connect patients with mental healthcare resources and plans to use licensed clinical social workers and AI tools to enhance decision-making.
  • Cerebral faced significant challenges, including federal probes and financial penalties, due to its prescribing practices, leading to Mou stepping down as CEO.
  • Mou emphasizes the importance of clinician leadership in AdvocateMH to avoid past mistakes and ensure high-quality patient care.
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