Dischler stepped down from his role in Google's ads business in November to take on this new challenge. He is positive about the change and sees value in integrating AI into the application layer. Other companies, like Nokia and Intel, are also integrating AI into their application layers. Intel, in particular, is incorporating AI into its programmable chips business, which could potentially automate ad buying and allow advertisers to remember which device has opted out of ad targeting.
Key takeaways:
- Jerry Dischler, former Google executive, will lead the company's Cloud Applications unit, focusing on the integration of artificial intelligence (AI) into applications.
- Dischler believes that the latest AI models will transform the way people work, with much of the value being defined at the application layer.
- Dischler stepped down from his role in Google's ads business in November to take on this new challenge, with Vidhya Srinivasan stepping into his former role.
- Companies like Nokia and Intel are also integrating AI into their application layers, with Intel's programmable chips potentially being used for automated ad buying supported by AI in the future.