However, Higgsfield AI faces challenges such as potential copyright infringement and data privacy issues. Mashrabov did not reveal the source of Higgsfield’s training data and whether user data would be retained for future models. The platform also faces the risk of abuse, as it could make it easier to steal creators’ content. Mashrabov claimed that the platform uses a mix of automated and manual moderation to prevent abuse.
Key takeaways:
- Alex Mashrabov, former head of generative AI at Snap, has launched Higgsfield AI, a video creation and editing platform powered by a custom text-to-video model.
- The platform's first app, Diffuse, can generate videos from scratch or take a selfie and generate a clip starring that person, targeting creators of all types.
- Higgsfield AI is competing with other generative video startups like Runway and Haiper, but Mashrabov believes its mobile-first, social-forward strategy will help it stand out.
- Despite the potential for copyright infringement and abuse, Mashrabov assures that Higgsfield employs a mix of automated and manual moderation to prevent misuse of the platform.