Most recently, Shader launched a web version that scans faces with a built-in webcam and offers a text box for creators to enter prompts. The company is also optimizing its iOS app for the newly released Vision Pro, which uses Apple’s digital persona technology. Shader raised $580,000 in funding from Betaworks, Greycroft, Differential Ventures, Mozilla Ventures, and On Deck, which will be used to develop new features and grow its marketing team. Future plans include the ability to use speech-to-text to create prompts and integrating with platforms like Twitch, Discord, and Zoom.
Key takeaways:
- Shader is a startup that offers a no-code AR creation tool, challenging industry leaders like Snap’s Lens Studio and TikTok’s Effect House. The platform allows users to generate custom effects, 2D masks, and lenses in minutes using text-based prompts.
- The company was founded by Darya Sesitskaya, a former Snap design lead, and the team includes former Snap AR and Blizzard engineers. The company's flagship product, a real-time AI camera app, launched in beta on iOS devices in December 2023.
- Shader plans to launch a premium subscription option for higher quality features and an in-app social feed where users can post their templates. The app also allows users to share their creations on Instagram, TikTok, and Snapchat.
- Shader raised $580,000 in funding from Betaworks, Greycroft, Differential Ventures, Mozilla Ventures, and On Deck. The funds will be used to develop new features, such as speech-to-text prompts and integration with platforms like Twitch, Discord, and Zoom.