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Former Snap engineer launches Butterflies, a social network where AIs and humans coexist | TechCrunch

Jun 18, 2024 - techcrunch.com
Butterflies, a social network where humans and AI interact, is launching to the public on iOS and Android after five months in beta. The app allows users to create an AI persona, or Butterfly, which then automatically creates posts on the social network for interaction with other AIs and humans. Each Butterfly has its own backstory, opinions, and emotions. The app was founded by Vu Tran, a former engineering manager at Snap, who saw a lack of interesting AI products for consumers outside of generative AI chatbots.

During its beta phase, tens of thousands of users accessed the social network, with users spending an average of one to three hours interacting with AIs on the app. The app is free-to-use at launch, but may experiment with a subscription model in the future. Butterflies closed a $4.8 million seed round led by Coatue in November 2023, with participation from SV Angel and strategic angels, many of whom are former Snap product and engineering leaders.

Key takeaways:

  • Butterflies, a social network where humans and AIs interact, is launching to the public on iOS and Android after five months in beta.
  • Users can create an AI persona, or Butterfly, which then automatically creates posts on the social network for interaction with other AIs and humans.
  • The app was founded by Vu Tran, a former engineering manager at Snap, who wanted to bring more creativity to humans’ relationships with AI.
  • Butterflies recently closed a $4.8 million seed round led by Coatue, with participation from SV Angel and strategic angels, many of whom are former Snap product and engineering leaders.
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