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Four Things to Know Before Using AI Content in Your Marketing Activities and Design Projects

Dec 07, 2023 - journal.everypixel.com
The article discusses key considerations before integrating AI-generated content into projects. Firstly, it emphasizes staying informed about the legal landscape, as the legal framework governing AI content creation is unsettled, and using AI-generated content could lead to copyright infringements. Secondly, it advises adapting AI outputs, as AI tools are meant to enhance human capabilities, not replace them, and high-quality results require human involvement. Thirdly, it warns against sharing confidential information with AI-based services due to security concerns. Lastly, it suggests disclosing AI involvement in work to build trust, although opinions on this vary.

The article provides examples of legal cases involving AI, tips to navigate the legal landscape, ways to fine-tune AI outputs, and recommendations for handling sensitive data with AI models. It also presents different perspectives on whether to disclose AI usage, advising to consider potential harm or misleading if not disclosed. The article concludes that acknowledging AI's role in content creation can enhance trust.

Key takeaways:

  • Understanding the legal landscape of AI content creation is crucial to avoid copyright infringements and legal complications. It's important to stay informed about the legal implications of using AI-generated content and to ensure significant human contribution in the creation process.
  • AI outputs should always be adapted and fine-tuned for practical use. This includes optimizing resolution for AI-generated images, removing defects, and adjusting the tone and style of AI-generated text to match brand guidelines.
  • Confidential information should not be shared with AI-based services due to security concerns. It's recommended to review and remove any sensitive data from prompts before initiating interactions with AI models.
  • Disclosing the use of AI in content creation can build trust and ensure transparency. However, the decision to disclose may depend on various factors, including the potential for misleading or harming someone and the extent of AI's contribution to the final outcome.
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