Fox's Blockchain Creative Labs, a subsidiary of the Fox-owned streaming service Tubi, developed the technology, which took over a year. The protocol serves as a registry and a means to verify the origin of the content, and includes a content graph smart contract and an identity registry. The next version of the Verify protocol will be released in February and will migrate to Fox's own application-specific blockchain.
Key takeaways:
- Fox is in talks with media companies to use its blockchain protocol, Verify, a distributed internet database of content media that is cryptographically authenticated, especially for content created by AI.
- The open-sourced tool is part of Fox's response to the future of verified content and the challenges posed by AI-generated media, including false and manipulative content.
- Fox's Blockchain Creative Labs, under the Fox-owned streaming service Tubi, built the technology, which allows for tracking the origin of digital content and provides a single source for access and licensing with software-encoded rights and restrictions.
- The next version of Verify protocol will be released in February, which will migrate to Fox’s own application specific blockchain, designed to operate one specific application rather than many.