Verify also provides a technical platform for AI platforms to license publisher content with encoded controls via smart contracts. However, the success of Verify depends on the voluntary adoption of the platform by publishers, news consumers, and generative AI vendors. Fox has also released its own tool that can be used to verify uploaded images or articles that match assets registered with the Verify protocol.
Key takeaways:
- Fox has partnered with Polygon Labs to release an open source protocol called Verify, which allows media companies to register their content and consumers to verify its authenticity.
- The Verify protocol works by cryptographically signing individual pieces of content on the blockchain, establishing the origin and history of original journalism.
- So far, around 68,000 pieces of news content have been signed with Verify, which is used to register content from Fox-owned brands and affiliated TV stations.
- Beyond authentication, Verify can also be used to license content to vendors for training or serving generative AI models, allowing publishers to enforce controls and ensure they're properly compensated.