Verify also provides a mechanism for AI platforms to license content datasets from multiple publishers, providing training data and real-time news information to Large Language Models (LLMs). This is seen as a way to protect content and business models through enforcement of intellectual property rights, and to prevent unauthorized commercialization of content by third-party platforms. A second release of Verify is planned for early 2024, which will migrate from Polygon public blockchain to an application-specific blockchain to reduce the cost of signing content.
Key takeaways:
- Fox Corp. has developed a technical protocol called Verify, which allows media companies to register content and grant usage rights to AI platforms, and lets consumers verify the authenticity of the content.
- The Verify Tool, a web-based solution for consumers to authenticate images and article links from Fox sources, has been released in a beta version.
- Verify works by cryptographically signing individual pieces of content on the blockchain, which can then be independently verified by consumers.
- Fox is planning a second release of Verify in early 2024 that will migrate from Polygon public blockchain to an application-specific blockchain to reduce the cost of signing content.