The startup aims to help businesses, particularly those new to AI, adopt best practices and integrate LLMs into their products to enhance customer experiences. Freeplay also offers tools for custom evaluations of LLMs, combining automated testing tools with human labeling workflows. The company plans to use the seed funding to expand its workforce and bring its core product to market.
Key takeaways:
- Freeplay, a startup that provides tools for companies to build, experiment with and test apps powered by generative AI models, has emerged from stealth with $3.25 million in seed funding led by Conviction Ventures.
- The platform combines developer integrations with a web-based dashboard, allowing teams to view user interactions with an AI-powered app and experiment with different prompts and models from different vendors.
- Freeplay was founded by ex-Twitter employees Ian Caims and Eric Ryan, who were inspired to launch the company due to the challenges they saw enterprises facing in adopting large language models (LLMs).
- With the seed funding, Freeplay plans to expand its 10-person team to around 25 by the end of the year and bring its core product to market.