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From AI assistants to holographic displays, automakers showcase in-cabin experiences at CES

Jan 08, 2025 - financialpost.com
Automakers showcased advanced in-cabin technologies at CES in Las Vegas, focusing on enhancing the driving experience. Hyundai Mobis introduced a full-windshield holographic display, projecting essential driving information and entertainment options. BMW unveiled its Panoramic iDrive system, offering a customizable display controlled by touch and voice commands. Honda and Sony Honda Mobility highlighted features in their upcoming electric vehicles, including AI-powered voice assistants and infotainment systems. These innovations aim to make car interiors more comfortable and engaging, with a focus on personalization and reducing distractions.

The event also emphasized the integration of sustainable energy solutions in the automotive industry. Honda announced plans to expand its charging network in North America, aiming for over 100,000 stations by 2030. The company is exploring AI technology to enhance charging experiences for EV customers. While the technological advancements are promising, concerns were raised about potential information overload in vehicles with multiple touchscreens. Nonetheless, the integration of AI, such as voice assistants, is seen as a way to improve safety by reducing the need for drivers to use their phones.

Key takeaways:

  • Automakers are showcasing advanced in-cabin experiences at CES, including AI-powered voice assistants and holographic displays.
  • Hyundai Mobis introduced a full-windshield holographic technology that projects information and entertainment options.
  • BMW's new iDrive system features a panoramic display and customizable options, set to be included in new models by the end of the year.
  • Honda and Sony Honda Mobility are focusing on AI-powered interactive features and personalized experiences in their upcoming electric vehicles.
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