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From Phones To Websites To AI: A New Era Of Customer Engagement

Sep 19, 2023 - forbes.com
The article discusses the evolution of business technology, focusing on the rise of AI-based chatbots and their potential to revolutionize customer engagement. It traces the history of chat technology, from the unveiling of ELIZA in the 1960s, the rise of natural language processing in the 1970s, advances in speech recognition in the 1980s, the digital boom of the internet in the 1990s, to the introduction of digital assistants like Siri and Alexa in the 2010s.

The article also highlights the challenges of AI integration, including mitigating AI "hallucinations," ensuring accountable outputs, updating models regularly, preserving privacy, and allowing for deep customization. It emphasizes the importance of establishing trust in AI agents and suggests that the future of business communication lies in the adoption of "domain-expert agents." These agents, operating strictly on content sourced from companies, are poised to foster trusted dialogues for both external users and in-house teams.

Key takeaways:

  • The AI agent era is upon us, presenting a realm where businesses can connect with their customers in a profoundly human and intuitive way, delivering precision and personalization at scale.
  • AI-based chatbots have genuinely redefined commercial interactions, with advancements in machine learning, natural language processing, and speech recognition enhancing their potential.
  • Despite the transformative power of AI, several challenges remain, including mitigating AI 'hallucinations', ensuring accountable outputs, preserving privacy, and establishing trust.
  • The future of business communication is trending towards the adoption of 'domain-expert agents', with AI agents becoming increasingly integrated into our daily lives and having broad applications across various sectors.
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