In addition to this, the FTC has finalized the Government and Business Impersonation Rule, which strengthens the agency's ability to combat scams involving the impersonation of businesses or government agencies. This rule allows the FTC to directly file federal court cases to force scammers to return money obtained from such scams. The final rule will become effective 30 days after its publication in the Federal Register, while the public comment period for the proposed rule change will be open for 60 days following its publication.
Key takeaways:
- The Federal Trade Commission (FTC) is seeking public comment on a proposed rule that would prohibit the impersonation of individuals, extending protections of a new rule on government and business impersonation.
- The FTC is considering declaring it unlawful for firms, such as AI platforms, to provide goods or services that they know or have reason to know is being used to harm consumers through impersonation.
- The FTC has finalized the Government and Business Impersonation Rule, which gives the agency stronger tools to combat scammers who impersonate businesses or government agencies.
- The public comment period for the Supplemental Notice of Proposed Rulemaking (SNPRM) will be open for 60 days following the date it is published in the Federal Register.