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Fundraise Up claims its AI can boost nonprofit donations | TechCrunch

Jan 23, 2025 - techcrunch.com
Many nonprofits struggle with outdated technology that hampers their fundraising efforts, often resulting in a poor donor experience. Fundraise Up, a Brooklyn-based fundraising platform co-founded by Peter Byrnes, aims to address these issues by incorporating AI into its offerings. The platform provides features like tailored donation suggestions, recurring donation recommendations, and options for donors considering cancellation. Fundraise Up's pricing model is competitive, charging a 4% fee per transaction without upfront costs, which contrasts with traditional lock-in contracts.

Fundraise Up has gained traction, with over 3,000 nonprofits using the platform, including major organizations like the Canadian Red Cross and the American Heart Association. The company recently raised $70 million in a minority growth investment led by Summit Partners, bringing its total funding to over $80 million. This investment will support product development and expansion into new markets. Byrnes emphasizes the platform's focus on innovation and positive impact, aiming to solidify its position as a market leader in the rapidly growing giving market.

Key takeaways:

  • Many nonprofits struggle with outdated technology that affects their fundraising efforts, leading to a poor donor experience.
  • Fundraise Up, co-founded by Peter Byrnes, offers a platform that integrates AI to enhance donor engagement and reduce friction.
  • Fundraise Up's pricing model is transaction-based, avoiding upfront costs and providing free technical support, making it attractive to nonprofits.
  • Fundraise Up has raised $70 million to expand its offerings and reach, with over 3,000 nonprofits currently using the platform.
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