The briefing also covers various industry news, including the exit of Netflix's ad chief, Netflix's planned price increase, Amazon's Prime Video ad pitch, CNN's pay-TV contract challenge, generative AI's copyright challenge, and ATSC 3.0's latest setback. The report also includes data on subscription prices, streaming service usage, ad revenue forecasts, and the number of hours of video content sold by BuzzFeed to FilmRise.
Key takeaways:
- The post-strike landscape for TV and streaming projects is chaotic and uncertain, with producers having to navigate new economic conditions and studios looking to maintain their trimmer financial figures post-strike.
- Studios are expected to buy less and in a more targeted way, leading to a crunch in budgets and development volume. This means producers have to be more discerning in packaging their projects for pitches.
- Even projects that were pitched prior to the strikes are having to be reexamined, adding to the uncertainty and complexity of the current market.
- Streaming services are looking to protect their profit margins post-strike, with Netflix planning to raise the price of its ad-free tier, and Warner Bros. Discovery increasing the subscription price for its Discovery+ ad-free tier.