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Future Of VR Headsets? Please - There Are Big AI Issues To Consider

Jan 18, 2024 - mediapost.com
Apple's upcoming Vision Pro headset platform will be priced at $3,499, significantly lower than the initially speculated $5,000 to $7,000. The headset, which is more expensive than high-end 4K OLED TV sets, is being marketed for its immersive experience. Apple is focusing on "mixed-reality" content and will offer a range of TV and movie content through partnerships with platforms like Disney+, ESPN, MLB, and Amazon Prime Video. The Vision Pro app will launch with high-profile content and pre-orders will begin on January 19, with availability from February 2.

Despite the high price tag, Apple has made efforts to streamline its headset, including a "see-through" screen and the ability to navigate the virtual reality (VR) using eyes, hands, and voice. The company aims to transform work, education, and healthcare with its VR technology. However, sales of VR headsets have been disappointing in recent years, with usage declining and new VR software not being released as expected. The article questions whether the VR headset content experience is worth it for consumers eager to embrace the future, suggesting that the Vision Pro's success may depend on its longevity.

Key takeaways:

  • The forthcoming Apple Vision Pro headset platform will start at a price of $3,499, which is considered modest compared to initial speculations of $5,000 to $7,000 or more.
  • Apple has made a deal with Disney+ and other high-profile content providers for its Vision Pro headsets, aiming to provide a "mixed-reality" content experience.
  • The new Apple headset is streamlined and includes the capability to "see through" the actual screen, allowing users to navigate Apple’s virtual reality (VR) just by using eyes, hands, and voice.
  • Despite the advancements, sales of VR headsets have not been impressive over the last few years, with actual usage declining and new VR software not coming as expected.
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