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Gab Waller Is Revolutionizing Fashion With AI-Powered Platform Sourced By (With StockX Exec As CTO)

Dec 19, 2024 - forbes.com
Gab Waller, founder of Sourced By, is revolutionizing the fashion industry with her all-in-one sourcing platform that leverages AI to streamline the process of finding highly sought-after luxury items. Since launching her business in 2018, Waller has built a global team and a strong social media presence, catering to high-profile clients like Rosie Huntington-Whiteley and Hailey Bieber. Her platform, Sourced By, aims to centralize the sourcing journey, enhancing efficiency while preserving the personal touch that is central to her business model. With Scott Davis, former Vice-President of Engineering at StockX, as Chief Technology Officer, Sourced By is set to launch in Q1 2025, promising to transform the sourcing industry and make it a viable career path.

Waller's vision extends beyond her own business, as she plans to empower the entire fashion sourcing industry by providing tools that can be white-labeled for other sectors. Her commitment to innovation and human connection has earned her recognition in the fashion and tech industries, including a spot on Glossy's "50 2024: The People Who Shaped Fashion and Beauty This Year" list. With the personal luxury goods market projected to grow significantly, Waller's platform is poised to capitalize on the increasing demand for AI-driven solutions in fashion. Her ultimate goal is to inspire future generations to pursue careers in fashion sourcing, unlocking the industry's potential and setting a new standard for accessibility and innovation.

Key takeaways:

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  • Gab Waller, founder of Sourced By, is revolutionizing the fashion industry with an all-in-one platform that streamlines the sourcing process using AI, while maintaining a personal touch.
  • Sourced By aims to centralize the sourcing journey, enhancing efficiency and reducing manual labor, with a goal to fulfill 100% of client requests.
  • Waller's platform is not just for her own business but is designed to empower the entire fashion sourcing industry, with potential applications beyond fashion.
  • With the launch of Sourced By in Q1 2025, Waller is establishing herself as both a fashion and tech innovator, aiming to make fashion sourcing a recognized and accessible career path.
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