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GAI Tools Leave Large Carbon Footprints

Dec 10, 2024 - mediapost.com
The rising demand for generative AI tools is raising environmental concerns due to their significant carbon footprints. A study by KnownHost highlights that OpenAI's ChatGPT, with over 200 million weekly active users, has a substantial CO2 output, although its emissions per page view are relatively low at 1.6g. In contrast, MusicGen is the most environmentally friendly among the 50 tools studied, producing only 0.07g of CO2 per page view. The study used an online calculator and Screaming Frog SEO Spider to assess the carbon emissions of these tools, revealing that some, like Rytr, have a much higher carbon footprint, producing 10.1g of CO2 per page view.

The research also identifies other tools with significant carbon emissions, such as Spellbook, Wordtune, Synthesia, and Deep Dream Generator, which have higher CO2 outputs per page view and monthly emissions. Despite the potential for generative AI to become a $1.3 trillion market by 2032, the environmental impact of these tools, driven by the need for increased computing power, remains a pressing concern. The study emphasizes the importance of addressing these environmental issues as the market for generative AI continues to grow.

Key takeaways:

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  • OpenAI's ChatGPT is identified as a major contributor to CO2 emissions among generative AI tools, with an estimated 200 million weekly active users and a monthly CO2 output comparable to 260 flights from New York to London.
  • Despite its high overall emissions, ChatGPT's CO2 emissions per page view are relatively low at 1.6g, compared to other tools like Rytr, which produces 10.1g of CO2 per page view.
  • MusicGen is highlighted as the most environmentally friendly tool among those studied, with only 0.07g of CO2 emitted per page view and a carbon rating of A+.
  • Generative AI tools are projected to become a $1.3 trillion market by 2032, but their environmental impact, particularly in terms of carbon emissions, is a growing concern.
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