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Galaxy AI helped Samsung reach a massive smartphone milestone

Feb 04, 2025 - digitaltrends.com
In 2024, Apple maintained its dominance in the global smartphone market, with the iPhone 15 series securing the top three sales positions, followed by other models like the iPhone 16 Pro Max and iPhone 14. However, Samsung made a significant breakthrough with the Galaxy S24 Ultra, marking its return to the global top-selling smartphone list for the first time since 2018. The success of the Galaxy S24 Ultra is attributed to Samsung's focus on generative AI tools, branded as Galaxy AI, which offer innovative features such as live translation and AI-assisted photo editing, creating a new experience for users and giving Samsung a first-mover advantage in the AI smartphone space.

Samsung's emphasis on AI capabilities has been a key factor in its market performance, despite some features being seen as gimmicky. The company has introduced various AI tools, including Call Assist, Chat Assist, and Browsing Assist, which enhance user experience by providing real-time translation and summarization. While Apple's AI solutions, such as Apple Intelligence, have been more accurate in some areas, Samsung's continuous investment in AI features has resonated with Galaxy S buyers. Analysts suggest that while consumers are not yet fully excited about the entire AI package, the potential for agentic AI could lead to significant changes in the coming years.

Key takeaways:

  • Apple maintained its dominance in the global smartphone market in 2024, with multiple iPhone models leading the sales chart.
  • Samsung's Galaxy S24 Ultra marked a significant milestone by appearing in the global top-selling smartphone list for the first time since 2018, driven by its generative AI capabilities.
  • Samsung's focus on AI features, branded as Galaxy AI, includes tools like live translation and photo editing, which have been well-received despite some limitations.
  • While Samsung has been proactive with AI innovations, Apple's AI features, despite being introduced later, have shown mixed results in terms of accuracy and user satisfaction.
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