The decision to enter the search market comes as OpenAI's competitors are growing in capabilities, user numbers, and funding. Despite being an early market leader, OpenAI faces the risk of losing market share to new entrants, much like Google once did to its early competitors. If executed well, this new search feature could be a significant move for OpenAI, especially at a time when many view Google's search function as flawed.
Key takeaways:
- OpenAI is reportedly preparing to launch an AI-powered search product that could compete with Google, with a possible announcement date as soon as Monday.
- The new search feature is expected to work similarly to Perplexity AI Inc., an AI-powered search provider founded by a former OpenAI researcher, providing referenced answers from online sources.
- OpenAI's decision to enter the search market comes at a time when rivals to the market-leading AI service are growing in capabilities, user numbers, and funding.
- OpenAI's ChatGPT, which has struggled with web searching and delivering relevant answers, may be looking to deliver a similar experience to Perplexity, which currently provides richer and more referenced results.