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Gaza war offers the ultimate marketing tool for Israeli arms companies

Jan 17, 2024 - 972mag.com
The article discusses the booming defense tech industry in Israel, particularly in the context of the ongoing conflict in Gaza. Despite the failure of high-tech military systems to prevent Hamas' breach of the Gaza fence and subsequent violence, Israeli defense tech start-ups continue to market their products as "battle-tested" and effective. The industry has seen significant growth, with Israeli defense exports reaching a record $12.5 billion in 2022. However, the article suggests that the focus on high-tech weaponry and surveillance systems has not brought Israel closer to achieving its stated war goals and has not significantly improved the precision of warfare.

The article also highlights the close ties between the military and private defense tech industry in Israel, with military heads sitting on the advisory boards of weapons manufacturers and start-ups. The industry is seen as capitalizing on the ongoing conflict, with the war in Gaza providing an opportunity to test and market new weapons systems. However, critics argue that the focus on high-tech solutions is a distraction from the ongoing crisis of war and does not necessarily contribute to long-term national security. The article concludes by suggesting that the optimism of investors and entrepreneurs in the defense tech industry may be misplaced and potentially dangerous.

Key takeaways:

  • The Israeli defense tech industry is experiencing a boom, with companies like Smartshooter using the ongoing conflict in Gaza as a marketing tool for their products.
  • Despite the high-tech weaponry and surveillance systems, the Israeli military has failed to prevent significant breaches and attacks from Hamas, leading to questions about the overreliance on technology in warfare.
  • The defense tech industry is closely tied with the military in Israel, with a revolving door of personnel between the two. This relationship has influenced military strategy and investment trends.
  • Despite the failures of high-tech weaponry in achieving military goals and safeguarding Israeli national security, investors and entrepreneurs continue to support and promote the defense tech industry.
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