Google One, which recently crossed 100 million subscribers, is central to Google's plan to attract its next 100 million subscribers. The company is also considering the potential of a new idea to attract subscribers as a key factor in deciding what to develop. While basic versions of Google's services will remain free, the company expects Google One subscriptions to become more enticing as it looks to collaborate with outside partners and other Google units that offer their own subscriptions.
Key takeaways:
- Google has launched a new AI chatbot, Gemini Advanced, as part of a new tier of the Google One subscription plan known as AI Premium, costing $19.99 a month.
- AI Premium combines access to the new chatbot with existing Google One offerings like 2 terabytes of extra storage, a VPN, and other perks.
- Google is increasingly looking to subscriptions as a significant new revenue stream, as it seeks to offset the high costs of powerful chips needed for cutting-edge AI projects.
- Google One, which is central to Google's future plans, recently crossed 100 million subscribers and the company expects AI Premium to be key in acquiring the next 100 million.