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General Motors pulls plug on Cruise, its self-driving robotaxi company

Dec 11, 2024 - theguardian.com
General Motors (GM) has decided to cease development of its robotaxi business at Cruise, citing the significant time and resources required to scale the business and the increasingly competitive market. Instead, GM will focus on its Super Cruise driver assistance system for personal vehicles, integrating Cruise into its driver assistance technology group. This marks a shift for GM, which had invested over $10 billion in Cruise since 2016, with previous projections of generating $50 billion in annual revenue by 2030. The decision follows a series of setbacks for Cruise, including a critical accident in San Francisco that led to regulatory scrutiny, fleet recalls, and executive resignations.

The move reflects broader industry challenges, as other companies like Ford, Uber, and Lyft have also scaled back their autonomous vehicle ambitions. The costly and complex nature of developing self-driving technology has led to a reevaluation of its economic viability. While companies like Waymo, Tesla, and Amazon's Zoox continue to pursue autonomous vehicles, the industry faces significant hurdles, including safety concerns and the need for substantial financial investment. Cruise's exit serves as a cautionary tale, emphasizing the importance of safety and the potential consequences of failing to meet regulatory standards.

Key takeaways:

  • General Motors has decided to end its robotaxi development at Cruise, shifting focus to its Super Cruise driver assistance system due to the high costs and competitive market.
  • The decision marks a significant shift for GM, which had invested over $10 billion in Cruise and previously projected substantial future revenue from the business.
  • Safety concerns and financial losses, highlighted by a critical accident in San Francisco, contributed to the decision to halt Cruise's operations.
  • The move reflects broader industry challenges, as other companies like Ford, Uber, and Lyft have also scaled back their autonomous vehicle ambitions.
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