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General Motors Pulls The Plug On Multibillion-Dollar Cruise Robotaxi Plans

Dec 10, 2024 - forbes.com
General Motors (GM) has decided to end the stand-alone operations of its Cruise robotaxi unit, integrating it with GM's in-house efforts to develop autonomous driving technologies for personal vehicles. The decision comes after GM invested billions over eight years into Cruise, concluding that the robotaxi business would take too long and be too costly to scale effectively against competitors like Waymo. Waymo is currently leading the market, operating hundreds of thousands of rides weekly and planning expansions to cities like Miami, Austin, and Atlanta.

Mary Barra, GM's chair and CEO, emphasized that the integration of Cruise with GM's broader operations will leverage the company's strong brands, scale, and manufacturing capabilities to advance their vision for future transportation. This strategic shift reflects GM's focus on more immediate and scalable applications of autonomous technology, rather than continuing to compete directly in the robotaxi market.

Key takeaways:

Here are four key takeaways from the article presented in an HTML list:```html
  • General Motors is ending Cruise's stand-alone efforts and integrating it with in-house autonomous driving technology development.
  • GM will no longer fund Cruise's robotaxi work due to high costs and long timelines to scale the business.
  • Waymo is identified as a significant competitor, with plans to expand its robotaxi service to new cities.
  • Mary Barra, GM’s CEO, emphasized the benefits of integrating Cruise with GM's resources to advance future transportation goals.
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